{"id":117246,"date":"2021-04-05T12:07:24","date_gmt":"2021-04-05T16:07:24","guid":{"rendered":"https:\/\/madisoncountycourier.com\/?p=117246"},"modified":"2021-04-05T12:07:24","modified_gmt":"2021-04-05T16:07:24","slug":"suny-morrisville-students-rebrand-steak-sauce","status":"publish","type":"post","link":"https:\/\/madisoncountycourier.com\/?p=117246","title":{"rendered":"SUNY Morrisville students rebrand steak sauce"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Product adds spice to Nelson Farms Country Store products<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take a drive to Nelson Farms County Store in Nelson and pick up a bottle of Cow Tippin\u2019 Steak Sauce. Students in Assistant Professor Scott Colby\u2019s distribution and marketing of agricultural products class at SUNY Morrisville rebranded the tasty product and earned an award for their marketing plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agricultural business students Tiffany Ramos, Taylor Brandofino and Cuyler Reynolds and equine science major Elizabeth Heart rebranded the sauce during the popular class, which gives students&nbsp;experience and insight in the value-added sector of the agriculture industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, students produce their own products in-person at the taste kitchen at Nelson Farms, but were not able to due to COVID-19 restrictions. Instead, they met virtually multiple times a week to rebrand an existing sauce, giving it a new name, flavor and labels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They devised a marketing plan for their product, too \u2014 a fun, tangy sauce that can be used not only on steak, but also in everyday cooking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cOur target market is blue-collar workers looking to get the taste of high-class meals without paying the hefty price,\u201d Ramos said. \u201cThey are looking for a product that they can repeatedly use to spice up their meals and add a delicious meaty flavor. Our customers want to add flavor to a meal or add to their favorite cut of beefwhile using a flavorful local product.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe group did a fantastic job with their product and also won the 2020 Best Marketing Plan Award,\u201d Colby said. \u201cThe marketing plan is as big of an accomplishment as the sauce itself, which says a lot.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The award, presented by Colby to the team with the top marketing plan, holds a lot of merit during a year riddled with challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNot being able to taste-test the product made it difficult to tailor our marketing plan,\u201d Brandofino said. \u201cAnd not being able to experience the production processes was also a challenge. But we did a lot of research, asked questions to those working at Nelson Farms and made assumptions about how our steak sauce would taste based on the ingredients.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The end product gives food a smoky and salty flavor, which is good on just about anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt can be added to chili to give it a little smoky flavor, to hamburger meat to enhance the flavor, veggie burgers to add a meaty flavor and even used on meatloaf to replace ketchup,\u201d Reynolds said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students have created more than 30 products through the years in the college\u2019s distribution and marketing of agricultural products class.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat I want students to take away from the class is a way of thinking that allows them to make market decisions in a creative, yet disciplined way,\u201d Colby said. \u201cThe joy of creating a final food product that will be sold in stores with a well-supported analytical plan for their product&#8217;s success motivates students to think in a new multi-threaded way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was a challenging and rewarding experience for all of us,\u201d Ramos said. \u201cWe are all very thankful to Dr. Colby for giving us the tools to succeed, providing direction when needed and allowing us the creative license.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the Country Store, some of Morrisville\u2019s agricultural business products make their way to more than 70 wholesale accounts in New York state. Popular student-made products include Slather Sauce, Kraken Lemon Pepper Marinade and Sweet and Spicy Apple Mustard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product adds spice to Nelson Farms Country Store products Take a drive to Nelson Farms County Store in Nelson and pick up a bottle of Cow Tippin\u2019 Steak Sauce. Students in Assistant Professor Scott Colby\u2019s distribution and marketing of agricultural products class at SUNY Morrisville rebranded the tasty product and earned an award for their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":117247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[23813,8],"tags":[],"class_list":["post-117246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-top-story"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p43meu-uv4","jetpack_featured_media_url":"https:\/\/i0.wp.com\/madisoncountycourier.com\/wp-content\/uploads\/2021\/04\/Cow-Tippin-Steak-Sauce.jpg?fit=960%2C960&ssl=1","_links":{"self":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts\/117246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117246"}],"version-history":[{"count":0,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts\/117246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/media\/117247"}],"wp:attachment":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}