{"id":53046,"date":"2014-01-17T12:00:54","date_gmt":"2014-01-17T17:00:54","guid":{"rendered":"http:\/\/madisoncountycourier.com\/?p=53046"},"modified":"2014-01-16T20:43:58","modified_gmt":"2014-01-17T01:43:58","slug":"herkimer-college-launches-new-brand","status":"publish","type":"post","link":"https:\/\/madisoncountycourier.com\/?p=53046","title":{"rendered":"Herkimer College Launches New Brand"},"content":{"rendered":"

\"Herkimer_College_Logo_PMS\"<\/a><\/b><\/p>\n

(Herkimer, NY \u2013 Jan. 15, 2014) Herkimer County Community College unveiled results of a brand development initiative . \u00a0The \u00a0announcement identifies a core brand message and brand strategy that builds on the foundation of the College\u2019s strategic plan.<\/p>\n

College President Ann Marie Murray and Timothy Trainor, founder and CEO of Trainor Associates and Trainor Digital, presented to the campus community an overview of the brand development process and the reasons for the initiative. \u201cCompetition has never been more fierce,\u201d said Dr. Murray, \u201cand everything we are doing is to stabilize enrollment and sustain the College in the future. This is a proactive approach to ensuring the long term health and viability of this institution.\u201d Dr. Murray cited increased competition from other colleges, particularly as it relates to on-campus housing; a decline in the number of high school graduates statewide; and deliberate steps the College has taken to raise academic standards.<\/p>\n

\"Print\"<\/a>The initiative began in January 2012 with an RFP process to select an agency to work with the College. Trainor has led the College through a comprehensive process that began with a lengthy discovery session with representatives of all areas of the institution, followed by many discussions, meetings, focus groups, workshops and presentations. \u201cThe resulting new Herkimer College brand is strong and clear, and it exemplifies the rich academic and athletic history of this institution. Our mission is to provide a premier two-year college experience, and we now have a way to communicate that to the world,\u201d said Murray.<\/p>\n

\"HerkimerGenerals_logo_PMS\"<\/a>The brand initiative was identified as an action item in the College\u2019s strategic plan and supports community relations, marketing and recruitment goals. \u201cThe brand development work is an extension of our strategic plan, and it takes who we are and what we do, and what we value, and makes it tangible. It is so important to recruitment and retention of students and employees, as well as fundraising and sustaining the college going forward,\u201d said Murray.<\/p>\n

The brand strategy presented includes new brand marks for Herkimer College and the Herkimer Generals, as well as for College auxiliaries including the Herkimer County College Foundation and Faculty Student Association. Additionally, new websites for the college (www.herkimer.edu) and athletics (www.herkimergenerals.com<\/a>) were launched Jan. 15.<\/p>\n

The new college logo includes the words \u201cThe State University of New York\u201d and features the traditional college seal.<\/p>\n

\u201cOur name remains Herkimer County Community College, but we now have a new powerful image that respects our history, acknowledges our sponsor, ties us to the State University of New York and brings us to the world and the world to us,\u201d said Murray. The new athletic logo includes the words Herkimer Generals and features a serious looking General Herkimer icon. Several auxiliary logos have been designed in collaboration with the new college logo, including the Herkimer County College Foundation, Internet Academy, Residence Life and Faculty Student Association. The former brand marks have been in use for approximately 10 years.<\/p>\n

The new websites were developed with optimal user navigation as a priority with the goal of two clicks or less to get to any information. They also were built in responsive design for an optimal viewing experience\u2014easy reading and navigation with a minimum of resizing, panning, and scrolling\u2014across a wide range of devices, from mobile phones to desktop computer monitors. The academic and athletic websites run on an open source content management system, Silverstripe, which will allow college staff to update and manage content in an efficient manner.<\/p>\n

\u201cOur website is our most important marketing and communications tool. Over the years, our sites have become stale and information was difficult to find. We needed a new platform for the future. The new sites are easy to use on mobile phones and tablets, and have been developed and content written in a way that will help us be more easily and immediately found in online searches,\u201d said Rebecca Ruffing, director of Public Relations. \u201cWe were looking to provide a better user experience and we have that and much, much more now,\u201d she added.<\/p>\n

The College partnered with the Herkimer County College Foundation, Faculty Student Association and Housing Corporation to fund the brand development initiative over a three year period. The next phases of the project include development of a mobile application, virtual tour and new recruitment video. \u201cThis is a significant investment in the future of Herkimer County Community College and the community we serve. We are bringing Herkimer to the world, so the world can come to Herkimer,\u201d said Murray.<\/p>\n

Herkimer County Community College is a unit of the State University of New York, located in Herkimer, NY, about 20 miles east of Utica, NY. With an enrollment of approximately 3,200 students, Herkimer offers more than 40 associate degree and certificate programs, on-campus housing, an active co-curricular activities schedule and a national championship athletic program.<\/p>\n

For more information visit www.herkimer.edu<\/a> and www.herkimergenerals.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

(Herkimer, NY \u2013 Jan. 15, 2014) Herkimer County Community College unveiled results of a brand development initiative . \u00a0The \u00a0announcement identifies a core brand message and brand strategy that builds on the foundation of the College\u2019s strategic plan. College President Ann Marie Murray and Timothy Trainor, founder and CEO of Trainor Associates and Trainor Digital, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[22341],"tags":[],"class_list":["post-53046","post","type-post","status-publish","format-standard","hentry","category-regional"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/p43meu-dNA","_links":{"self":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts\/53046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53046"}],"version-history":[{"count":0,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=\/wp\/v2\/posts\/53046\/revisions"}],"wp:attachment":[{"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madisoncountycourier.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}