Bookstore campaign raises money for local literacy efforts
(Hamilton, NY – Sept. 2014) Colgate Bookstore will be celebrating Hug a Book Week from Sept. 6 to 14 to share a love of reading and to raise money and awareness for local literacy programs. Funds raised by this campaign – which will include a social media challenge and a children’s book party – will benefit the Literacy Coalition of Madison County NY (LCMC NY).
For more information, visit www.colgatebookstore.com/hugabook.
Inspired by the new picture book Hug Machine by Scott Campbell and the Bookstore’s passion for childhood literacy, Hug a Book Week will feature three opportunities to raise awareness and donations for local literacy initiatives:
The Colgate Bookstore will donate 10 percent of all children’s book sales from Sept. 6 to 14 to LCMC NY.
For every picture of a person hugging a book posted to the Bookstore’s Facebook page (facebook.com/colgatebookstore) or shared on Twitter (tag @colg8bookstore and include a #hugabook hashtag) between Children’s Program Coordinator Heather Elia pledges to donate $1 of her own money to LCMC NY (up to $100).
On Saturday, Sept. 13 from 10:30 a.m. to noon the Bookstore will host a Hug a Book children’s program and pizza party in the Class of 2003 Events Room (third floor) at 3 Utica St. A dramatic reading of the featured title and other book-themed stories will be followed by crafts, activities, and a pizza and salad lunch. Open to children of all ages and their families, although intended mainly for ages 3 to 7, this program is free of charge. However, optional suggested donations of $2/child will be accepted. One-hundred percent of the funds collected will be forwarded directly to the Literacy Coalition of Madison County. (Program supplies and lunch are available thanks to a local family).
For more information on Hug a Book Week, contact Heather Elia at the Colgate Bookstore by phone at 315.228.6944 or by email at helia@colgate.edu.
The Literacy Coalition of Madison County NY is a nonprofit organization whose goal is to achieve 100 percent literacy in the community. It is committed to facilitating coordinated action between existing groups to significantly and permanently raise the county’s literacy levels. Among the programs it has brought to Madison County are Dolly Parton’s Imagination Library (early childhood literacy) and Madison County Reads Ahead (adult literacy).