(Watertown, NY)- April 14, 2014- Today, National 4-H Council announced the launch of the spring 2014 4-H Paper Clover Campaign in partnership with Tractor Supply Company (TSC). This event marks the 4th year of collaboration between the organizations on the national in-store fundraiser, benefiting state and local 4‑H programming in each of the communities where a TSC or Del’s Farm and Feed Supply store is located.
“Over the past several years Cornell Cooperative Extension Association of Jefferson County and the Watertown Tractor Supply Store have worked collaboratively to raise awareness on the opportunities available through 4-H. We sincerely appreciate their support and partnership,” said Stephanie Graf, Youth, Family and Community Development Program Leader.
The spring 2014 4-H Paper Clover Campaign will take place April 23-May 4, 2013. Shoppers at the Watertown Tractor Supply store will have the opportunity to support 4-H in Jefferson County by choosing to purchase paper clovers for a $1 or more at checkout. All funds raised will be donated to 4-H, and will support 4-H youth development program activities held by Cornell Cooperative Extension of Jefferson County.
“4-H plays an integral part in the development of today’s youth, giving them opportunities that, for some, they may not have had otherwise. Through their experiences in 4-H, they gain a sense of belonging, independence, mastery and generosity” says Karen Soule, 4-H Educator at Cornell Cooperative Extension of Jefferson County.
In just four years, across 48 states, the TSC 4-H Paper Clover Campaign has provided more than $3.3 million to 4-H across the country. All proceeds raised directly benefit 4-H, with 70 percent of funds being returned to state and local 4-H programs. The effort has provided direct support for local camps, after-school programs and other activities, and has granted scholarships to these events that youth can explore their interests in everything from animal science to robotics.
“Our Paper Clover efforts are one of the key ways our stores can give back to the community,” said John Wendler, senior vice president of Marketing for Tractor Supply Company. “By providing essential funding for hundreds of thousands of 4-H young people, we are able to support local organizations that are important to both our customer and our Team Members. We’re proud to help improve the many communities in which we have stores through our partnership with 4-H.That is what Tractor Supply is all about.”
Once again, funds donated during the national campaign will be tracked online and recorded by state and by store.
Visit www.tractorsupply.com/4-H, for more information on the spring 2014 4-H Paper Clover Campaign and to view the donation tracker.